One of the biggest obstacles keeping Loan Officers from reaching their potential is not asking for business. It all comes down to this simple truth... The more business you ask for, the more you will receive. When calling on Realtors and Builders try something like this, "I would appreciate the opportunity to work on your next transaction." Or even something as simple and direct as "Please give me a try." When speaking to borrowers say, "I would be happy to help you out." Or "I would love to work with you on this." You certainly don't have to use these sentences because they are just examples and everyone must fit such questions into their own personal style. The point is if you ask you have a much better chance of getting the business that if you do not ask!

To be continued...