Most of your competition doesn't even call the listing agent, which is a great reason for you to be calling them. You should be calling the listing agent as soon as your are finished with the application and before you turn in a file to processing. The benefits of this simple call are almost endless. You can ask for business; you will have immediately impressed a potential referral source; they are probably going to call you anyway; and it is just professional courtesy. This routine will enhance your reputation in your area because chances are you will come across that person again at some point in the future.

You should also call the listing agent when you have received the appraisal and also upon loan approval. Keep in mind that as long as that transaction is in process, you are very important person to the listing agent! You are given a window of opportunity with each and every one of them. Use it wisely.