SOMETHING OBVIOUS YET UNTAPPED

Are you looking for Realtors with whom to do business? Do find it hard to decide whom to target? Do you find it hard to approach them initially?

If you answered "yes" to any of those questions you are among the majority of Loan Officers who want more business but aren't sure how to find it.

One way to make a "warm" cold call is to approach the referral source with something that establishes commonality between you. We have already talked about "Googling" them to discover their interests, etc., but there is a better way to approach Realtors in your areas that is so obvious yet almost everyone overlooks it.

ASK YOUR FRIENDS!!!

That's right. Most of them have Realtors. So why not ask your friends who their Realtor is and approach them. By sharing the common bond of knowing the same person your cold call will be much easier and more likely successful. And the best part is they won't dare be rude to you since you know their customer!