A recent survey conducted for the national branding firm Segal & Gale concluded that home loan applications are the most complex documents that American consumers struggle to comprehend. According to the so called dissatisfaction between mortgage companies and their customers.

This makes sense especially for those consumers who are asked to complete their loan applications. If you still let your borrowers fill out their own 1003, you are missing one of our greatest customer service opportunities.

Would your doctor ask you to complete your own chart? Would your accountant ask you to complete your own 1040? Would a waiter ask you to write down your order for them? No, no and no!

A borrower can no better do your job than you can do theirs. So do your job. Complete your borrower's applications for them and let the internet companies be the ones asking too much of the customer and losing them soon after!