Now let's say while you are visiting your friend's new house, you also happen to be in the market for a refrigerator. You can bet that regardless of age, gender, life circumstances, or beliefs, you will notice their refrigerator thanks to your heightened sense of awareness!

Heightened awareness or what's important to you is constantly changing.

Those who study the brain seem to agree that the reticular activator is not only the key to turning on your brain but that is also at the center of an individual's motivation.

This is why asking for referrals is so extremely important in our business because at same time we are in contact with our customers; they are experiencing heightened awareness of the entire home buying process. What do you think they will be living, breathing, thinking and talking about for the next month or two?

However, the reticular activator is also constantly reprogramming itself based on your unconscious awareness and when you are consciously aware of its awesome powers it gets really interesting!

To be continued...