“If a man does not know to what port he is steering, no wind is favorable to him.”
We all know the driving route to our offices, but many times that is where our clear sense of destination ends. Once inside the office,many Loan Officers throw themselves into the "favorable winds" of their business. Those who do so with a business plan and clearly defined goals can ride almost any wind to their favor.
Those who lack plans and goals are throwing themselves into unfavorable winds that are more like a tornado. Spinning, twisting and rambling in an unpredictable direction with little left behind but destruction and chaos.
Like a plane without a flight plan or a ship without a rudder. A mortgage practice without planning and goal setting is aimless and destined to miss its intended destination.