I THINK?

When speaking with customers, we give out so many signals with our body language, voices and words that most of them are not significant enough to be noticed on a conscious level.

When we speak to customers, we obviously want them to like us and we want to create the confidence in you that you are the person for the job. Instilling confidence of your abilities to others is one of the skills possessed by all great Loan Officers.

With that said, while you are giving professional advice there are words to use and words not to use. One of the classics is "I think" versus "I know."

When speaking about something that you are the expert on, statements that start with "I think..." carry far less impact than those that start with "I know..."

"I think" tells the customer you are not sure. "I know," however, is a statement that exudes confidence and sends the customer a strong message that you are the right one for the job!