As hunting season approaches, it is worth noting that our marketing efforts have many parallels to the quest of the hunter.

Just because it is deer season, would a hunter just wander into a field and begin shooting blindly in hopes that a deer will find itself in front of a bullet? or in duck season would they go to a lake and begin showering the air with shotgun pellets in hopes that a duck will fly into the blast?

Indeed the woods are always empty if you are a poor hunter.

Whether hunting birds, small or big game, the hunter knows what they are after and they plan and strategize accordingly. They put themselves in a position for success by being in the right place at the right time with the right tools for the job.

Our business is no different in that we must hunt with skill and purpose rather than a random approach. Your business will originate from what you know and who you know, which is where your efforts should be concentrated.

Anything else is just like shooting with a blindfold!