WHAT'S THE DEAL?

The word "deal" is defined in business as an agreement or transaction that usually has benefits for all the parties involved. And while the "deals" that we help put together clearly fit into this definition, we should be careful in how we use the word "deal" especially with our borrowers.

Please know that many of them will take offense to your use of the word when referring to their transaction because to them this not just a "deal".

This is their new home you are talking about. The culmination of years of hard work, planning and dreaming they have experienced and it is probably the biggest financial transaction of their lives.

And when people have so much time, money and emotion invested in a transaction, the word "deal" tends to trivialize that which is anything but trivial to them.

So try altering your vocabulary with a more sensitive and important word such as purchase, transaction or agreement because a deal is just a deal but a home is a bigger deal!