EMPATHY (PART 2)

Your purchasing borrowers are worthy, even needy, of your empathy! In most cases, your borrowers are dealing with one or more of the most stressful things people can have to deal with in their lives. Relocation, job change, divorce, marriage, and change in family size are just some of the challenges facing these people at the time of your contact with them. Not to mention most of them have a home to sell and most of them just want their loan to be approved. By "putting yourself in their shoes" and understanding their issues and making them more eat ease you will do well by them and do well for yourself!