For the past few days we have examined the essence of friends and friendship and why friends are so important in life and in business. What many people don't completely understand though, is that there is a friend out there that most of us don't even consider a friend, but we absolutely should. They are the friend we know won't mislead us at any time under any circumstances.

No matter how many great friends you have, the friend inside you, your inner feelings, is still your most reliable buddy. What they say can always be trusted. Whether the friend inside you says "yes", "no", "be careful", or "go for it" you will know what you should do, whether you act on it or not.

Your inner feelings are more reliable and worthy of your trust than even the best of friends because no one knows you better and nothing can possibly get lost in translation. So trust the friend inside you because it never misleads.

You'll be thankful you did!