There isn't a parent alive who doesn't want their children to attend college. There may be a few who don't, but most of them are in jail so their vote doesn't count.

The latest information from the U.S. Census Bureau reinforces the value of a college education as being one of the most supreme investments of all time...

In 2004, adults age 18 and older with a bachelor's degree earned an average of $51,554, while those with a high school diploma earned an average of $19,169 and advanced degree holders earned an average of $78,093.

The numbers don't lie. A college education is an amazingly profitable investment. Every dollar spent on a college education produces nearly $35 in increased lifetime income. A rate of return that would make the world's best fund managers blush.

And the benefits go far beyond the money. College attendees tend to have better health, job satisfaction and social relationships just to name a few.

But college costs just keep going up. In fact, over the past 40 years, higher education costs have increased almost twice as fast as inflation.

College may be expensive, but the only thing more expensive than getting a college education is not getting one. And it all starts with the parents saving early for the ultimate investment and for many of them it won't happen unless you help show them the way and truly make a difference in their lives.

Stay tuned this week as we look at some ways that you can help change your customers world for the better by showing them how to make the world's greatest investment a reality for their children.