I am much more sophisticated these days than I was just a few years ago. I've grown accustomed to better things and my needs are more complex. I'm perfectly willing to spend more money with you, but I insist on quality to match your prices.

I am above all a human being. I am sensitive and busy. I can't stand being snubbed, ignored, or looked down upon. I am proud. My ego needs the nourishment of friendly personal service from you. It is important to me that you recognize my own importance to you and that you appreciate my business.

Of course, I am a bit of a show off, too. Don't condemn me for that because you are probably a little hammy at times yourself. Just smile and indulge my whims as best you can.

I am your customer now, but you must prove to me again and again that I have made a wise choice in selecting your company over others. And you must convince me repeatedly that being your customer is a desirable thing in the first place. Do we understand each other?