Which is better?

Loan Officer A: spends a morning making sales calls to Realtors and builders who have come to expect her visits on this particular day. Some of her customers are out and some are too busy to talk. However, she does have three ten-minute conversations with established customers and is introduced to two of their colleagues throughout the morning.

Loan Officer B: spends a morning hitting every office in a three zip code area with rate sheets and other flyers. Most places she cannot get past the gatekeeper and has to leave a stack of flyers with the receptionist. In a few offices she is lucky enough to place the flyers in the respective boxes of the agents. She now has "exploded herself" to over a thousand agents in one morning.

Unfortunately, for Loan Officer B, however, we are in a relationship business that is why Loan Officer A had a more productive morning. So make your sales calls count. Quality over quantity will pay off every time!