Returning phone calls in a prompt fashion is a must for all Loan Officers. In fact, the lack of promptly returned phone calls is the number one complaint Realtors have about Loan Officers. These days a quick response is even more important for two additional reasons...

Number one; your builder and Realtor customers are being hounded by the competition more than ever, so you musty stay sharp with them or someone else may move in.

Secondly, whenever a borrower calls now and leaves you a message, there is a chance that they will also call someones else as well. Unlike a few months ago, the other Loan Officer they call probably will not take a week to call them back. The first person that borrower talks to usually has the upper hand on the competition and if you return your calls as quickly as possible you will put yourself in a better position.