Even though every Loan Officer runs their business somewhat differently, they all have a few things in common.

These common themes are...

Excellent customers service. They take care of the customer, making sure they are hapy and creating customers for life.
Strategic partnerships with referral sources who appreciate the value of an exceptionally experienced loan officer brings to the table.
Excellent product knowledge.
They treat their staffs well and understand they could not do it without them
Self Promotion - All of the top LO's understand that you have to spend money to make money and that the right investments in marketing your business can pay off handsomely.

To be continued...