OPPORTUNITY COST

The cost of not doing a loan can be tremendous when you think of it in terms of possible benefits and/or opportunities in the future. First we will start with the obvious...

By not doing a loan obviously lost out on a commission. You also may have needed that particular loan so that you would hit a higher volume level for the month which could increase the amount you made on every other closed loan that month. There is also the possibility that a lost loan could have been the one that gets you qualified for the production trip or the President's Circle.

The real opportunity cost, however, is losing out on future chances to do much more business just from that one loan.