No matter how busy you may be, your customers all want attention. Being busy may be the reason you can't return all of your phone calls the same day. However, it is no excuse, and we have talked recently about how weak excuses are anyway.

Put yourself in their shoes. Your customers don't really care if you are busy or not. They want what they want, regardless of how busy you may be that day. Think of the last time you called a service provider who didn't return your call or took way too long. Hopefully you dumped them and found someone else which is exactly what will happen to you if you don't call back in a timely fashion!

Remember, the number one complaint consumers have about Loan Officers is not having their calls returned quickly. This means that maybe the number one thing you can do to improve your business may be simply returning your calls!