THE 2 TO 1 RULE

You have two ears and one mouth. Use them in proportion.

There many not be a simpler yet more important concept than this for all people regardless of their position. Think about how this applies to you in your daily dealings with others. Those who have this equation backwards are usually the worst listeners because they are either too busy talking or their minds are too preoccupied with what they are going to say next to listen effectively.

The best salespeople are, above all, good listeners but you don't have to be in sales to benefit from listening!