The reticular activator is the attention center of the brain,

It works as a filter within our brains that decides which information is important enough to focus on. It controls what our minds absorb since none of us could possibly take in more than a tiny fraction of the information and stimuli available for us.

Much of this is already preprogrammed into us by age, gender, previous experiences and beliefs and part of it is in a constant change mode based upon the changes in and around us.

Let's say you are visiting some friends at their new home, There are things most men are programmed to notice such as the garage and the television. Meanwhile the women (who will notice much more than the men) will not miss the kitchen and decorating!

This part of your reticular activator is so strongly programmed that it is not likely to change unless and until your interests change.

The magazines we read are a great indicator of what we freely allow to flow into your reticular activators on a regular basis. It is only when something is of newfound importance to us that we realize how much of it we missed before.

To be continued...