The final step in creating your own sales force of "Marketeers" is to do a special event for your most special customers. This is the part where your imagination can take over.

Some ideas include renting movie theaters for a special movie showing, a section of seats at a ballgame or show, photos with Santa, etc.. However, a good old fashioned party is usually the most powerful event you can host for a number of reasons. First of all, parties tend to have a relaxed atmosphere which is great for further bonding. Secondly, most people don't get invited to that money parties. Plus, if you make your party a great event at the same time every year they will want to return every year and therefore stay in touch with you as well as help you out in an effort to stay on the guest list.

Whatever type of event you plan, invest enough time and money to make it special for the customers, keep the business end of ti very low key and do it for the right reasons.

By following this "five step program", you will create loyal, raving "Marketeers" who will help your business thrive in the future. And that's no Mickey Mouse story!