CREATING MARKETEERS (STEP 4)

Acknowledging referrals from your customers is one of the keys to obtaining even more referrals from them, Be gracious and let them know how much you appreciate their referrals and how important it is to your business. A simple, handwritten thank you note will convey your appreciation and blow most people away since very few business people, in any profession, acknowledge referrals at all. Big mistake!

Please make it your practice to thank people for referrals immediately after you are contacted rather than waiting until the closing,

Why? You ask.

Remember that just because a transaction did not close doesn't mean it wasn't a referral. Your customer tried and they did their part. Just because something happened that caused the transaction to not occur or the borrowers went elsewhere is no reason to withhold your thanks!