RULE #1

If there is one key to the mortgage business, it is this...

There must be value in your services; otherwise you are only selling a commodity.

It sounds simple, yet it encompasses so much. A successful Loan Originator must create value through knowledge, expertise and trust. If the customer does not perceive value in something other than the mortgage loan itself, they will shop for price and price alone.

Fortunately, there are hundreds, maybe thousands, of ways you can improve your value and your income. The key is discovering what works for you and combining it with basic knowledge and systems that are already available to you. In the days, weeks, months, and hopefully years ahead we will show you how to improve as a Loan Officer and enjoy the rewards.

We operate in a business and for a company where the possibilities are endless. Successful Loan Officers share many common attributes yet they all work somewhat differently. In other words, there is no perfect way to run your business but there are several basic ingredients required to do it well. The information you will read here is from hundreds of sources over the years. I have learned from Lon Officers closing $200 million per year and from those who close two loans per month. We all can learn so much from each other, which is what makes this format so appealing.