Who is the most important person in the world?

If you answered Bush, Cheney of Greenspan you are way off. Although most people consider the aforementioned folks very important, the most important person in the world is you! If you asked your customers the same question you would get the same answer. They are the most important person in the world. After all, it's their world; you are just a part of it!

Consider how you feel while waiting too long in a restaurant for your food while another table who was seated after yours is eating already. Most of us bristle at just the notion without even considering the potential extenuating circumstances of the situation. We do this not because we are petty or impatient but because we feel slighted and unimportant in such a situation.

Every customer to whom you provide service has a huge need to feel important that can never be understated! Like it or not, people take customer service mistakes personally because it makes them feel that someone else must be more important than they are. So please treat them like the significant folks they are and reassure your customers that they are important to you every chance you get!

To be continued...