People's incessant need to feel important is exactly why the number one complaint about Loan Officers is taking too long to return phone calls. Just remember that whenever you are tardy in returning a call, you are likely making your customer feel less important which we now know is a very bad idea!

When your delay in returning a phone call lasts longer than the expectations of the customer, they begin to feel slighted. They start imagining you speaking to other customers, helping them, laughing with the, and procrastinating in favor of someone else at their expense.

Please remember business goes where it is invited and stays where it is well treated! So invite all the people you can to your "party" just make sure you can make them all feel as important as they are!