So now you have made a great first impression, won the customer over and taken their loan application. Now how do you keep them as customers for life?

Be responsive and proactive throughout the loan process. Make sure everything goes as smoothly as possible and most importantly return their phone calls promptly.
Contact them both right before their closing and right after the closing. Address any last minute questions, as well as get feedback and answer questions once the loan is closed.
Continue your contact with them through the Media Center and annual "financial checkups."
Most of all return their calls promptly. This is the basic ingredient of customer service and client retention before and after the sale!